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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Promotion of fair trade products in fitness nutrition in the Czech republic
 Nováková, Alice
The aim of this bachelor thesis is the promotion of Fair trade goods to a broader spectrum of people via online fitness magazines. The thesis is divided into two parts. The first theoretical part provides information about fair trade and free trade, defines the basic concepts related to fair trade and also mentions the current problems. In the second, analytical part, the concrete situation of fair trade products in the Czech fitness community is discussed. It reveals how to promote fair trade products to a broad spectrum of customers. In the closing paragraphs of this work the whole plan is evaluated and recommendations are made whether to successfully implement the fair trade products or not.
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